Marketing Strategy

Marketing Strategy

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We work with businesses in creating a brand and a voice that stands out from the rest. We offer strategic branding solutions. Our team follows the school of New Design Thinking. In our designs we make sure every stroke speaks, every dot has a purpose and every brush gives a meaning to the brand story. We back our art with science. Science that empowers our brand communication and strategy.

Brand Research

We ensure there is a good amount of research done on market, competition and target audience. A well-devised questionnaire captures information which turns in to

Brand strategy

Branding is a scientific exercise – numbers rule the roost as far as tenets of branding go. Thus the research conducted throws up a lot of answers that any brand seeks. How do they view the company, where does the idea fit into their scheme of things, positioning of the brand, philosophy and culture of the brand – these are some of the aspects we cover in our strategy process.

Brand platform

This is where the actual language comes into play. The tagline, collateral designs and promises give your company its personality, and we articulate all this in a comprehensive branding manual we develop for your brand.

Brand identity

This is where the look of the brand is worked on. The logo, the colors of the brand, collaterals such as envelopes, letterheads and such, typography and brand imagery – these are some of the elements that come under the Brand Identity module.Brand collaterals We set guidelines on the use of the brand across collaterals – be it in advertisements, training manuals, appointment letters, case studies, presentations, annual reports and so on.

Brand packaging

This is specifically relevant in the FMCG space as well as high technical products- be it the packaging or product manuals Once we undertake the process of developing your brand, we encapsulate everything – our learnings, our thought process, the philosophy we propose for you and collaterals developed – into a manual and hand it over. Once this is done, we undertake extensive and comprehensive training for relevant stakeholders – media relations executives, designers, social media managers to ensure the trickle-down of information is effective. We are also happy to work with you in regular brand audits – a check through an on-ground activation on the perception of the brand in the minds of the target audiences. This is, definitely, a worthwhile exercise to undertake in two-three years of your brand’s existence.

FAQ About Marketing Strategy

The importance of marketing for your business is that it makes the customers aware of your products or services, engages them, and helps them make the buying decision.

Marketing plan is a part of your business plan helps in creating and maintaining demand, relevance, reputation, competition. Developed marketing plan is success for the business.

Marketing strategy is a long term plan for achieving your goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage

Strategic Marketing plan helps you to avoid surprises and prevents wastage of resources. Establishes a marketing budget and researching customer segments and the marketing mix helps to direct the budget to where it is going to be most effective in generating sales for your business.

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