Marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Content Marketing that includes creating and sharing online content that doesn’t just promote a brand, but rather is designed to encourage its audience to visit a brand’s website. Brand awareness is increased by using storytelling and sharing information.
Content marketing is the development and distribution of relevant, useful content blogs, newsletters, white papers, social media posts, emails, videos, and the like to current and potential customers.
Build brand awareness, trust and loyalty people consuming your content will start to build an impression of your brand. Publishing informative, well researched content means your business will be seen as authoritative and trustworthy.